Burger King announced on Monday the launch of the “Million Dollar Whopper Contest,” inviting participants to submit their innovative topping ideas for the iconic Whopper sandwich, with the chance to win $1 million.
The contest, running until March 17, encourages customers to reimagine the classic Whopper with new sour or sweet toppings.
The grand prize of $1 million is accompanied by the unique opportunity for the winner to have their custom Whopper featured on Burger King menus nationwide for a limited period.
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With over 200,000 potential topping combinations available for the flame-grilled Whopper, Burger King’s website emphasizes the opportunity for participants to unleash their creativity by adding savory delights or sweet and sour flavors to the beloved burger.
Burger King Contest: Requirements & Entry
Burger King outlines several requirements for the contest as follows:
- No purchase is necessary to participate in the contest.
- Participants must have a Burger King Royal Perks account.
- Entries must be submitted by Sunday, March 17.
- The contest is open to legal residents of the United States who are 18 years of age or older.
For further details regarding rules, entry prerequisites, evaluation criteria, and rewards, Burger King directs individuals to visit the “Million Dollar Whopper Contest” website.
Additionally, Burger King notes that entering the contest can also earn participants a complimentary Whopper with any purchase of $1 or more.
According to Burger King, entering the contest is as simple as following the steps “3-2-1 (million).”
To participate, individuals can visit Burger King’s website or utilize the Burger King app to submit their unique Whopper creation.
Entrants will be prompted to log in with their Royal Perks account to submit their entry.
During the customization process, participants will have the opportunity to personalize their Whopper by selecting between three and eight toppings, which they must manually input. Upon completion, the website will provide an AI-generated image of the customized burger, which participants can share on various social media platforms.
Judges Chosen for Whopper Evaluation
Burger King has designated a panel of judges to evaluate and select three Whopper sandwich concepts later this year, following the conclusion of the submission period.
These three finalists will be invited to Burger King’s headquarters in Miami, where they will have the opportunity to refine their sandwich concepts before they are introduced on menus across the country, as per Burger King’s statement.
Customers will then have the opportunity to sample the three Whopper sandwiches and vote for their preferred option. The Whopper sandwich that garners the most votes will emerge as the winner, earning a limited-time spot on the menu and a prize of $1 million for its creator.